So we’ve developed this nifty video you can watch, or carry on reading to get the full low-down.
Channel 4 is a publicly-owned corporation, so the money we make from ads doesn’t go to shareholders. Instead, we invest it all back into making more great telly.
Knowing more about you, what you want and what you like helps us create services, programmes and recommendations that are more relevant to you. To do this, we ask for some basic details when you register, including your name, age, email, gender and postcode.
We use a process called encryption to help keep your personal information safe and also generate a unique ID number. This ensures that your personal account details are linked to this ID number rather than your name. We use this unique ID to get to know what you like, make programme recommendations and improve our services.
Ads are targeted based on who you are, your demographic and what we think you like. To get a clearer picture of this, we pair the information you’ve given us with information we get from carefully vetted partners. This is known as data pairing, and coupled with what we already know; it helps us offer you more relevant ads and tailor our service to you. Ads may also be personalised, meaning you might see or hear your first name
You can opt-out of any of these services at any time. But opting out doesn’t mean you won’t see any ads. It just means the ones you do see might not be as relevant to you.
If you’ve signed up to receive marketing, you will receive emails from us from time to time. We promise to ensure the content we send you is always relevant and never to bombard your inbox. You can opt-out of marketing at any time as well.
Our promise to you is that when it comes to your personal information, you’re in the driving seat. You decide how we use your information, and if you no longer want us to have your details, we’ll wipe them from our systems, no questions asked.
You can read more about how we use your data here: Channel4.com/privacy