Channel 4 Third Party Branding Guidelines

Channel 4 3rd party Branding Guidelines

These guidelines are for anyone who has produced a programme for Channel 4 Television and intends to distribute it independently, to either wholly owned or the third party provisioned ‘On Demand’ platforms, it must follow the guidelines set out below.  They contain guidance on our new Channel 4 logo and it’s use, as well as links to core branding assets you will need.

To ensure you are using the most up to date Channel 4 brand guidelines please always use this link: Channel 4 Third Party Branding Guidelines

Any previous guidelines you have saved should no longer be used. 

The exception to this is the Channel 4 End Credit Guidelines which have not yet been updated.  Please continue to use the guidelines available here and we will let you know as soon as the new guidelines are available.

If you have any questions that are not covered in the brand guidelines, please do contact us on and we will get back to you.