Audience insights

In Research and Insight we look at why, how and when people watch TV. This can be from reporting ratings, to picking up key trends though Consumer Insight research to find the next "big thing."

This presentation shows how the Channel 4 schedule pans out over a week and what kind of people watch our portfolio of channels. It illustrates our audience's relationship with our channels and gives a taste of some of the research we do to help commissioners and schedulers make decisions about what programmes they show, and where in the schedule they would be most successful.