He was the man Qatar called on to help shape their image in the eyes of the world.
After the desert state won the right to host the 2022 World Cup later this year, it asked travel and tourism expert Marc Bennett to help sell the country as a modern, safe, forward thinking international tourism destination.
But after he signalled he wanted to leave his role, he found himself arrested, and detained for weeks.
Tonight, in her first television interview, Marc’s wife Nancy tells of his shocking treatment, amid claims of brutality and torture, that ended with his death in a Qatari hotel room.
A warning, this report contains details some may find distressing.