New Microsoft mobile OS rings the changes
Updated on 06 October 2009
Microsoft launches a new mobile phone operating system, Windows Mobile 6.5, in a bid to compete with the runaway success of Apple's iPhone.
Windows Mobile 6.5 includes Microsoft's own search system, Bing, and Windows Marketplace, which is similar to Apple's App Store.
It will work on phones made by several manufacturers but not Apple's iPhone, which has become the most recognisable product in a market that is eroding the use of PCs.
Smart phone users are able to access the internet without turning to bulky hardware, so Microsoft is making a clear attempt to create software that will promote its own products.
Like the iPhone, Windows Mobile is touchscreen and allows use to customise certain parts of the phone display, but it has not impressed technology analysts.
Avi Greengart of Current Analysis said: "They're still significantly behind in terms of consumer user experience.
"If they don't catch up soon they'll start losing relevance."
The operating system itself has not impressed those who are used to using Microsoft's competitors in the phone market.
In a research report, Tina Teng of iSuppli wrote: "Perhaps the most glaring obstacles faced by Windows Mobile reside in its own shortcomings.
"The Windows Mobile user interface looks poor compared to some of its slicker competitors, particularly Google's Android and Apple's iPhone operating system."
