Let’s dive into the power behind the screen.
1. Builds brands
TV makes brands famous. As the most powerful media form in the UK in terms of scale, emotional connection, and trust, TV creates a strong recollection in consumers’ minds. In fact, it’s one of the only proven channels to build a brand.
In comparison to other forms of media, TV has unrivalled reach. As the most widely viewed media form, the average person in the UK watches over three hours of broadcaster TV per day.
2. Drives results
TV advertising is fantastic at delivering transformative effects for smaller advertisers and their brands. Through the inherent power of audio-visual advertising, TV advertising can evoke emotions that increase trust, create and reinforce positive associations and as a result, make brands famous.
3. Outstanding value
You don’t need a ground breaking budget to advertise on TV, the average cost to reach one person in the UK is 7p.
While a larger budget can offer more long-term brand building benefits and greater marketing efficiencies, 31% of all advertisers in 2021 spent less than £50k on TV and still reaped the rewards.
4. Data Targeting
17 million people use broadcaster VOD players to watch their favourite shows at least once a week. It is possible to combine your own customer data with our first party audience data.
From regional targeting existing customers with specific promotions – to first party data capabilities there is a wealth of opportunities to reach your audiences
By combining data sources, advertisers can select from a huge array of targeted, customisable audiences, covering demographic, psychographic, and behavioural classifications.
