Get to know our five beneficiaries for 2023, each chosen to receive £100,000 of TV Advertising on Channel 4, the creation of their own bespoke TV commercial, immersive business and marketing masterclasses, and six months of tailored mentorship powered by DOES, all aimed at propelling their business growth.

The initiative offers support to small businesses new to TV advertising and comes after research commissioned by Channel 4’s commercial arm, 4Sales, revealed that Black entrepreneurs face more obstacles setting up and running their businesses than their white counterparts.

Black In Business launched in partnership with Lloyds Bank, forms part of Channel 4’s Black to Front legacy – the public service broadcaster’s ongoing commitment to improve Black representation on-screen and more widely in the TV industry.

According to the latest Black. British. In Business and Proud Report from the Black Business Network (BBN) sponsored by Lloyds Bank, nearly half (49%) of Black entrepreneurs say that they need marketing and PR support, and 20% stated they need help to find new clients.

The Channel 4 and Lloyds Bank Black In Business initiative received more than 1,000 applications from Black entrepreneurs across the country. More than one in five (22%) businesses that applied generate more than £100k in turnover and three per cent generate more than £1m in turnover.

The final selection of companies was made by a panel of judges which included – Maria St Louis (Chair of Judges) – Equity & Inclusion Lead Channel 4; Amy Jenkins Customer & Commercial Leader, Sales – Channel 4; Paul Gordon Managing Director, Relationship Management, Business & Commercial Banking – Lloyds; Dino Myers-Lamptey Independent Judge – Founder, The Barber Shop; Claudine Reid (MBE) Independent Judge – Award Winning Social Entrepreneur, Senior Advisor and Non-Executive Director.

The beneficiaries are:

The Gym Kitchen

Ad now live on Channel 4:


Ad now live on Channel 4:

Dalgety Herbal Teas

Ad now live on Channel 4:


Ad now live on Channel 4

The Turmeric Co.

Ad now live on Channel 4:

Clare Peters, Client Strategy & Communications Partner, Channel 4 said: “Devising and running this important scheme has been an absolute privilege for the team at Channel 4, who are often at the forefront of providing platforms for lesser heard voices.

“When our research highlighted the obstacles faced by Black-owned businesses, we wanted to make a tangible difference by offering practical support to directly target some of the issues. It is our sincere hope is that this scheme kickstarts wider awareness of the challenges faced by Black-led businesses and prompts action across the industry to deliver equal opportunities for entrepreneurs and business owners, regardless of their background and ethnicity.

“I’m absolutely delighted for the five successful beneficiaries of this year’s scheme, and we’re looking forward to now working with them to create five epic TV campaigns that supercharge the growth of their businesses.”

Elyn Corfield, CEO, Business and Commercial Banking, Lloyds Banking Group said:

“We are thrilled to announce the beneficiaries of the Black in Business initiative. The impressive number of applications speaks to the remarkable entrepreneurs who applied, highlighting the vast breadth and potential of Black entrepreneurship in the country.

“This initiative builds on our commitment to support Black-owned businesses and marks significant progress towards our long-term goal of creating equity for Black-owned businesses.”

In addition to the £500,000 worth of TV advertising, a further five shortlisted businesses will receive the Rising Stars Grant and support provided by Jamii, worth £15,000 in total, and a tailored one-to-one consultation session to assist in achieving their business goals.

The shortlisted businesses are:

  • KitsCH Noir, an award-winning, family friendly, Black greeting cards and stationery brand:
  • Word on the Curb, a multi-cultural research and creative consultancy:
  • Nylah’s Naturals, providing natural afro and curly hair products, catering for all types of curls, coils and textures:
  • By Aaron Wallace, providing good quality, natural and vegan hair and skin care products for Black men:
  • Known Sourcea collective of second hand specialists and dealers, curating the best in fashion while reselling anything purchased through the website via their Renew philosophy:

Every entrepreneur that applied for the Black in Business initiative can access free tailored business training masterclasses, delivered by DOES, an award-winning social enterprise that works with corporates and institutions to provide support for disadvantaged communities in business, and Jamii, the online discovery platform for Black creators and makers.

Notes to editors

Further information about Black in Business is available here.

The Small Print

All the important info you need to know before applying!

Applications have closed

Applications closed on the 28th of June 2023.