Supporting Black Business
Designed by Channel 4 in partnership with Lloyds Bank, the initiative will support five businesses ready to scale through the power of TV Advertising and Mentorship. Each business will receive £100,000 of TV Advertising on Channel 4, the creation of their own TV commercial, business and marketing masterclasses, and 6 months of tailored mentorship powered by DOES, to accelerate their business growth.
At Channel 4, we’re more than a public service broadcaster, we’re a unique and distinctive part of life in the UK, with the UK’s biggest free streaming service, plus a network of 12 television channels.
Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.
Since 1765, Lloyds Bank has been providing expert support and guidance to businesses of Britain. Supporting British businesses and the UK economy continues to be central to what we do.
The launch of our Race Action Plan in 2020 has helped us to address the specific challenges we know our Black colleagues and customers are facing. As part of this, we have made a commitment to help create equity for Black entrepreneurs.
Does is an award winning socially driven organisation working with corporate partners and large institutions to engage and support disadvantaged communities in business. Does delivers its work through incubator and accelerator programmes for organisations such as M&C Saatchi, Morgan Stanley, Somerset House and Pinterest.
Jamii is an online marketplace for Black owned businesses in the UK. Launched in 2016 and home to more than 250 Black makers, it has grown to a community of 30,000+ people. They are best known for the Jamii Card, a membership giving holders up to 30% off their purchases, getting shoppers to return again and again.