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20 Mar 26 News Release
Tiny cars against a back drop of biscuits and sweets, alongside Autotrader's sponsorship tagline.

Channel 4 Sales secures sponsorship with Autotrader to sponsor coverage for The Great British Bake Off franchise

Channel 4 Sales has secured a broadcast sponsorship deal with Autotrader, the UK’s biggest and most trusted car marketplace, to officially sponsor coverage of The Great British Bake Off franchise for six months from March. The sponsorship officially launches on Sunday 22 March when the new series of

18 Mar 26 News Release
It shows a young woman holding a fanzine that on the front in orange text says Pure Football over the top of fans heading to a football match. On the black is a black cover with the Channel 4 logo

Channel 4 celebrates Pure Football with The Adobe Women’s FA Cup Promo

-This campaign puts the passion and authenticity of Women’s Football front and centre- To celebrate Channel 4’s coverage of The Adobe Women's FA Cup, its award-winning in-house creative agency, 4Creative is launching Pure Football . This mixed-media campaign captures the noise and energy of a

18 Mar 26 News Release

Channel 4 commissions bold new format “War Room” (w/t)

Channel 4 has commissioned War Room (working title), an urgent and timely 2 x 60’ factual format from Expectation. Not for a generation have we been closer to war. Set against the backdrop of mounting global instability, War Room drops a cast of senior politicians, military strategists and

18 Mar 26 News Release
It shows a production hub with lots of screens all showing different Paralympic Winter Sports.

Channel 4 enhances long-term support for senior disabled off-screen talent via ‘OnTrack’, a Paralympic alumni network

Channel 4 today launches OnTrack, a new Paralympic alumni network. Following the successful Milano Cortina 2026 Winter Paralympic Games on Channel 4, where at least 25% of production company Whisper’s off-screen talent identified as disabled, this new initiative will ensure access to bursaries

17 Mar 26 News Release

Channel 4 orders two new series of PopMaster TV from Bright Entertainment

Channel 4 and Bright Entertainment, an ITV Studios company, today confirmed the commission of two new series and two celebrity specials of the hit music quiz PopMaster TV, following four successful series on More4. Hosted by the legendary Ken Bruce, the new commission will deliver 20 fresh episodes

16 Mar 26 News Release

Game of Wool stitches up a second series for Channel 4

Channel 4 has commissioned a second series of Game of Wool following the success of its debut run, which ranked among their top 8pm shows for 16–34 year olds last year.

12 Mar 26 News Release

Crew unveiled for The CHANEL J12 Boat Race 2026 as Channel 4 confirm debut broadcast will be presented by Clare Balding

Live coverage of the CHANEL J12 Boat Race 2026 on Saturday 4 April will be presented by Clare Balding with Ade Adepitan, and commentary from Alex Jacques.

10 Mar 26 News Release

Channel 4 commissions Lewis Goodall documentary examining Keir Starmer’s turbulent premiership

Channel 4 has commissioned Keir Starmer: Labour in Crisis? Dispatches W/T a new 1x60 documentary examining the dramatic collapse in political support for Prime Minister Keir Starmer. After winning the biggest landslide in UK election history less than two years ago, how did Keir Starmer become the

9 Mar 26 News Release

Winner of The Great Pottery Throw Down 2026

Across ten clay packed episodes we saw 12 of the best home potters turn lumps of clay into beautiful objects, bringing the world of pottery to life. After 20 tough challenges filmed at the Gladstone Pottery Museum in Stoke-on-Trent, it was Fynn, 37 from Cornwall who emerged triumphant as the winner of The Great Pottery Throw Down 2026.