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C4 enters the world of competitive parenting in Britain's Best Parent? (w/t)

Category: News Release

What is the best way to raise a child? It’s a perennial question almost every parent asks and an issue almost everyone has an opinion on. With such an array of extreme, weird and wondrous styles out there and with countless new parenting books, apps and podcasts popping up weekly does a perfect parenting philosophy really exist?

In Britain’s Best Parent? (5 x 60’), Channel 4 will bring together those who believe they’ve mastered motherhood and flourished at fatherhood to compete to prove why their way of bringing up baby is the right way.  From gender-neutral to vegan; authoritarian to off-grid and polyamorous to free-range; how the next generation should be brought up is at the forefront of the national conversation, so in this series it’ll be down to a studio audience, representative of the nation, to judge and ultimately vote on whose way is the best way.

Each episode of Britain’s Best Parent? (w/t), from NBCUniversal International Studios’ Monkey, will see three different sets of parents, convinced their way is best, showcase their individual parenting techniques for a day. But the parents won’t just be in charge of their own kids, they’ll also be tasked with looking after a child from each of the other two families too. When all three families have had their turn, they’ll come together, in a studio, to view, debate and discuss each of their respective experiences. How will the parents react when they see the competition in action?  At the end of each episode, the studio audience will have the chance to vote for their preferred parenting style.

The fifth and final episode will feature the four finalists from the previous episodes going head to head as one final studio audience vote decides who is crowned Britain’s Best Parent? (w/t) The series will explore all aspects of child-parent relationships, from dietary requirements and sleep regimes, to social media access and discipline.

Britain’s Best Parent? (5 x 60’ w/t) was commissioned by Vivienne Molokwu, Commissioning Editor for Formats and Features at Channel 4. It is a NBCUniversal International Studios’ Monkey production and the Executive Producers are Will Macdonald and Jess Orr.                               

Vivienne Molokwu, Commissioning Editor for Features & Formats at Channel 4 said, Judging is an instinctive human trait and when it comes to assessing the rights and wrongs of parenting everyone seems to have an opinion, theory or practice they just can’t wait to share. Britain’s Best Parent? (w/t) is an ambitious competition format that explores this space and invites debate and discussion about the myriad of ways the nation is raising the next generation.”