We are committed to playing a responsible role in our communities, above and beyond fulfilling our public service remit.
Our headquarters at Horseferry Road is more than just office space. Throughout 2011, we opened up our restaurant and cinema to a number of charitable organisations for use as venue space.
In 2011, for the second year running, we supported Open-City's Architecture in Schools programme, helping to enable over 2000 students across London to encounter, explore and understand exemplary architecture. In 2012, we plan to support their initiative for improving the accessibility of architectural exploration resources via the creation of film content.
Channel 4, working in partnership with the Independent Television Network (ITN), is a broadcast partner for the DEC. When a large-scale international crisis strikes, we broadcast a two to three-minute national television appeal, to publicise the situation and raise funds. In 2011, we continued our support for the DEC by broadcasting the East Africa famine appeal. In 2012, we will look for ways to increase reach, reflecting our younger audience.
Channel 4 recognises that volunteering can have a meaningful, positive impact on both our staff and community, and we support this by having a Volunteering Policy. 2011 was the European Year of Volunteering and to celebrate this, in September we held an Open Day for 12 charities, in order that they could showcase their volunteering opportunities. In 2012, we will continue to identify opportunities and promote them as part of staff personal development.
Our payroll giving system makes it easy for employees to make tax-free donations to charity, directly from their salary. We support staff fundraising too - we introduced a match fundraising scheme in 2011 to encourage teamwork and collaboration. We match funding pound-for-pound up to £2,500 if teams of two or more staff team up to support a good cause.