The affluent Roses get the news that their now absent business manager has left them financially ruined. The government spares them only one asset: Schitt's Creek, a town they once bought as a joke.
Annoyed by a leak in the motel room ceiling, Johnny decides to sell the town of Schitt's Creek, but first he must get permission from the mayor. David and Alexis have a night out with the locals.
Johnny thinks the town's welcome sign is obscene, but the locals disagree. Moira falls into a dark depression after searching for her own name online, and David faces the tricky task of finding a job.
Alexis does her community service with Mutt. Stevie persuades David to sell his clothes. Moira and Johnny think they may be bad parents and attempt to get to know their grown-up children better.
Looking for privacy, Johnny and Moira take up an offer from the mayor to use his cabin for a night. Alexis and David grab the opportunity to throw a party.
Moira is hired as the spokesperson for a local winery. Alexis gets a little too close to Mutt, while David struggles with a mysterious health problem.
Stevie invites David along to the annual turkey hunt with some townies. Jocelyn takes Moira on a 'relaxing' spa day, while Alexis meets Ted, the town veterinarian.
Moira and David try to earn some money by selling cosmetics to the locals. Johnny heads to Elmdale in the hope of collecting unemployment insurance.
Johnny reluctantly agrees to speak at the funeral of a local man he doesn't really know. Alexis struggles with her new boyfriend's love of animals.
Johnny and Moira attend Roland's annual Hawaiian bash. Alexis and Ted throw a couples' dinner party. David and Stevie's relationship heats up.
Moira's estranged sister Deedee pays an unexpected visit. Jocelyn asks David to talk to a new student who is struggling to fit in with his classmates.
Johnny tries to arrange a surprise birthday party for Moira, but things backfire when Moira unwittingly takes over the planning of her own celebration
Johnny finds a potential buyer for the town. David and Alexis discover they may have become more attached to Schitt's Creek than they ever thought possible.