When Johnnie inherits a honey-making business, he and his friends find themselves running an escort agency on the side in this Israeli comedy drama. It's The Full Monty set in sunny Galilee.
Johnnie returns to his village in Galilee to look after his sister Heli and the family's honey company after the death of his father, but finds that he has also inherited an informal escort operation
Managed by Heli, Johnnie begins working as a gigolo under the name The Galilee Knight and has a chance encounter with his first love Hodaya and her husband Nir. Itamar joins Johnnie's escort business.
The escort business gains momentum and the get-rich-quick scheme entices Shimi to get in on the action, encouraged by Ilanit. When Kais hooks up with The Galilee Knights, the team becomes a foursome.
Johnnie and The Galilee Knights try to upgrade their business at a regional conference for elite entrepreneurs. Hodaya also goes along, but with the aim of saving her family's failing apple orchard.
Nir fears that a relationship is developing between Johnnie and Hodaya, and he goes to Johnnie's house to warn him off. Kais is impressed when Heli performs music at a local pub with her friend Niko.
As winter approaches, Heli and Kais are in emotional upheaval. Johnnie manages to regain Hodaya's trust. When Shimi is sent to a client who crosses the line, he leaves angrily and Itamar replaces him.
Ilanit begins to pimp Shimi behind Johnnie's back. A rich client has a request for Johnnie, but he rejects her at any price. Itamar discovers that his latest client is an old friend of his mother's.
When firefights break out along the border with Lebanon, Nir is called up to the army. Johnnie catches Shimi in flagrante. Kais discovers that Heli is keeping him from meetings with other women.
Johnnie and Hodaya's memories of their buried love re-emerge in the bomb shelter at her home. On the beach in Tel Aviv, Shimi and Ilanit battle the jealousy generated by the new family business.
Hostilities have ended, but Itamar is still in shock. Nir returns from the army planning to sell the family orchard and move to central Israel with Hodaya. Shimi fears that Ilanit is being unfaithful.
Johnnie tries to explain to Hodaya about Yael but only makes things worse. Itamar, still suffering from post-traumatic stress, goes on a session with a client that ends up with an epiphany at a lake.
Johnnie's client Ofra buys Hodaya's apple orchard and plans to uproot it. Itamar disappears but is found up a mountain, having turned to religion. Niko tells Johnnie about Heli's romance with Kais.
Shimi tries to rekindle his success as an escort, but things go terribly wrong. Hodaya visits Ofra's house to discuss the orchard and is stunned to find Johnnie there. An infuriated Heli leaves home.