Producers Handbook

Audience Exploitation

Religious programmes should not improperly exploit any susceptibilities of the audience.

Improper exploitation would be likely to include comments that suggested that if viewers did not subscribe to a particular religion, negative consequences would follow. Generally, soliciting contact from viewers who are interested in furthering their knowledge or understanding of a religion, or a particular aspect of it, following a programme would not constitute "improper exploitation".

See also 'Discriminatory Treatment or Language'