Audience Exploitation

Religious programmes should not improperly exploit any susceptibilities of the audience.

Improper exploitation would be likely to include comments that suggested that if viewers did not subscribe to a particular religion, negative consequences would follow. Generally, soliciting contact from viewers who are interested in furthering their knowledge or understanding of a religion, or a particular aspect of it, following a programme would not constitute "improper exploitation".

See also 'Discriminatory Treatment or Language'