How representative are adverts of the British population? Channel 4’s Mirror On The Industry audit reveals all
77% of people agree that DEI is important in advertising. However, pregnant women appear in just 0.1% of all UK adverts, only 2% of ads feature LGBTQIA+ people which is below the 3.2% of LGBTQIA+ people living in the UK population at the time of the 2021 Census, and only 4% of ads feature disabled