21 October 2025
The first commission in response to Channel 4’s Nations and Regions Digital Factual Brief has been revealed. Glasgow-based Tern TV, a Zinc Media company, has been commissioned to make Findoms: Uncovered, a 1x25’ film to air on Channel 4 Documentaries on YouTube.
Made in partnership with Screen Scotland, Findoms: Uncovered sees presenter, journalist and model Sydney Lima investigate the world of financial domination in which men willingly hand over cash in exchange for humiliation, power play and control.
Sydney travels the UK to meet women making big money from financial domination, exploring the activities these women undertake, seeing the cash roll in and discovering the highs and lows of working in this fast-growing but little-understood digital subculture. On the surface financial domination looks like easy money, but is it too good to be true?
Sydney Lima said: “I was absolutely chuffed when Laura Marks approached me to front this documentary. My work has long been driven by a fascination with online subcultures - particularly the increasingly blurred lines between influencer culture and sex work. Thanks to the brilliant team at Tern, we were able to get closer than ever to the world of financial domination and take the opportunity to explore and shed light on this often-misunderstood community.”
Laura Marks, Senior Digital Commissioning Editor for Channel 4, said: “The response to our Nations and Regions Factual Brief brought us so many brilliant ideas specifically for YouTube and Findoms: Uncovered if the first of a slate of exciting new commissions. It’s a thrill to work with Tern TV and Screen Scotland to explore this fascinating subject with the brilliant Sydney Lima.”
David Marshall, Executive Producer at Tern TV, said: “We’re thrilled to be working with Channel 4 and Screen Scotland on Findoms: Uncovered, Tern TV’s first digital commission. Sydney Lima dives headfirst into a fascinating, little-understood world, bringing curiosity and insight to help viewers understand a complex subculture while challenging preconceptions. It’s a bold and exciting first step for Tern into digital, and we can’t wait for audiences to see it.”
Findoms: Uncovered airs on Channel 4 Documentaries on YouTube on Thursday 23rd October from 5pm and will also be available to stream on Channel 4.
The 1x25’ film was commissioned by Laura Marks, Senior Digital Commissioning Editor, with Sacha Khari, Head of Digital Commissiong. It is made by Tern TV in partnership with Screen Scotland and the Executive Producer is David Marshall, with Conor Reilly as Producer-Director, and Katie Melville as Production Manager.
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