S11 Bake Off debut watched by consolidated audience of 10.8 million

30 September 2020

Almost 12 million viewers in total including linear repeats

• Biggest Channel 4 broadcast since 1985
• Highest rating programme for young viewers on any channel this year
• Further 1.1m million watch linear repeats on Channel 4, E4 and 4Seven
• All 4 viewing up 35% compared to S10 launch

Consolidated viewing figures released today - taking account of time-shifted viewing on a television over a seven day period - show that the first episode of series 11 of The Great British Bake Off was watched by an average of 10.8 million viewers and a 38.3% share of the audience.

This impressive performance makes last week’s episode of GBBO Channel 4’s biggest broadcast since modern records began (in 2002, going further back it’s the biggest non-film broadcast since 1985’s Woman of Substance).

The consolidated audience includes 2.8m million 16-34 year olds and a 61.4% share of the young demographic, making it the biggest programme for young viewers on any channel so far in 2020 - outside of addresses from the Prime Minister.

Additionally, the repeat showings on Channel 4, E4 and 4Seven were watched by a further 1.1 million viewers.

Viewing on All 4 to episode one within the first seven days increased by 35% compared to series 10’s launch episode last year, across Channel 4’s owned and operated platforms.* Over half its viewing came from 16-34 year old viewers.

The consolidated figure of 10.8 million viewers for the series’ debut is an increase of almost 4 million on the live overnight audience of  6.9 million – which was Bake Off’s biggest ever overnight launch audience on Channel 4.

Ends.

*Excludes data from third party platforms such as Sky, Virgin and BT which isn’t immediately available.