The Restaurant That Makes Mistakes staff take-over Channel 4 on World Alzheimer’s Day

20 September 2019

To mark World Alzheimer’s Day Channel 4’s continuity announcers will hand over their mics to the much-loved staff of Channel 4 series The Restaurant That Makes Mistakes who are each living with dementia, on Saturday 21st September 2019.

Peter Berry, Sue Strachan, Sean Blackmore and Shelley Shephard will be making Channel 4’s announcements during which they will be sharing with viewers stats and facts from the Alzheimer’s Society about the disease, to assist people living with the condition or supporting people who are.

One in three young people know someone with dementia and one in six over the age of 80 are living with it.

Watching films and TV shows from the past can benefit people with Alzheimer’s by acting as a memory aid, so Channel 4 will be broadcasting its original 1982 Lambie-Nairn idents on Saturday 21st September as well as releasing a bespoke ‘Old Favourites’ collection on All 4, made up of shows from the ‘80s and ‘90s.

This collection will be promoted with a social video on Channel 4’s Twitter and Instagram made in collaboration with four continuity announcers, in which they discuss the benefits of old TV shows in bringing back fond memories and positive feelings.

Viewers will be able to re-watch nostalgia inducing titles including the first ever episode of Countdown (1982), Brookside (1982), The Comic Strip (1982), Queer As Folk (1999), Crapston Villas (1995), Porterhouse Blues (1987) , Camomile Lawn (1992), Lipstick on Your Collar (1993), Terry & Julian (1992) , The Jack Dee Show (1992), Paul Merton – The Series (1991), Vic Reeves Big Night Out (1990), Sean Show’s (1992) and Desmond’s (1989).

James Walker, Marketing and Media Controller said: “We’re really proud to be raising awareness of World Alzheimer’s Day and working with the wonderful cast of The Restaurant That Makes Mistakes again. Channel 4 has a strong track record in encouraging viewers to talk about mental health which is still too often a taboo subject.”

The activity will carry the hashtag #WorldAlzheimersDay, encouraging viewers to join in the conversation on social media.

This Saturday The Alzheimer’s Society are celebrating reaching three million Alzheimer’s Society Dementia Friends - the UK’s biggest ever initiative to change the stigma of dementia and change people’s perceptions of the condition.

 

Ends.

 

Press contact:

 

Kayley Rogers, krogers@channel4.co.uk/ 0207 306 6984

 

Notes to editors

PRODUCTION CREDITS

Channel 4 Marketing

Head of Marketing - James Walker

Deputy Head of Marketing - Laura Ward-Smith

Social Media Manager - Emma Dowling

Social Media Apprentice - Taf Muchenje

 

4Creative

Acting Head of 4creative - Chris Wood

Creative Director – Eoin McLaughlin  

Creatives – Shannon Cripps and Bethany Wood

Business Director – Jane English  

Exec Producer - Shananne Lane

Exec Producer, Digital – Christos Savvides

Social video camera: Sam Baker

Social video editor: Jasmine Stradling

 

Channel 4 Continuity

Group Continuity Manager – Paul Sapsford

Continuity Creative Managers - Barra Fitzgibbon and Isla Paton