Channel 4 today announces MoneySuperMarket as the new sponsor of the broadcaster’s network film package ‘Film on 4’ from Wednesday 1st July 2020.
The 12 month, multi-million-pound partnership will see the money saving-service sponsor all films aired across Channel 4, E4, More4 and pre-9pm on Film4, as well the extensive collection available to stream on All 4.
The brand’s sponsorship idents will be visible around 2260 films, including this month’s free-to-air UK TV premieres of Film4 Productions’ multi award-winning Three Billboards Outside Ebbing, Missouri and British comedy The Festival from the BAFTA Award winning creators of The Inbetweeners.
The deal was brokered by Channel 4’s in-house Sales team 4Sales and MoneySuperMarket’s media agency MediaCom.
The sponsorship idents have been created by creative and marketing agency ENGINE and feature the star of the brand’s new ad campaign, the Money Calm Bull, in a range of high-jeopardy movie scenarios. Whether he’s in a perilous, antagonising, or just socially awkward situation, the Money Calm Bull remains completely at ease because his bills are under control with MoneySuperMarket.
Rupinder Downie, Brand Partnerships Leader, Channel 4 said: “This significant new partnership with MoneySuperMarket includes a fantastic line-up of some of the most popular and well-known movies, right across our portfolio and comes at a time when we are all staying in and watching TV together more. The Money Calm Bull provides our viewers with a new cue that their favourite film is about to start!”
Mel Stonier, Head of Brand & Brand Communciations at MoneySuperMarket said: “MoneySuperMarket is committed to helping people reduce financial anxiety by saving money, we believe that when you’re Money Calm, everything else becomes a bit easier to deal with, and our Money Calm Bull epitomises that – he remains unflappable whatever life throws at him. The partnership with Channel 4 will really bring to life the cool-headedness of the Money Calm Bull for the nation as we settle down to watch our favourite films.”
A MediaCom spokesperson said: “With the launch of the Money Calm Bull we wanted to find the perfect context to help illustrate the calmness and peace of mind that can be found by getting your bills under control. Positioning the totally unflappable Money Calm Bull up against the drama, emotions and adrenaline of the nations most loved films felt like the perfect partnership.”
Press contact: Claire Cumberland, firstname.lastname@example.org / 0207 306 8315
Notes to editors
Marketing Director: Lloyd Page
Head of Brand and Brand Communications: Mel Stonier
Senior Brand Manager: Jim Butler
Agency Producer: Leila Bartlam
Assistant Producer: Victoria Doran
Strategy Director: Liz Baines
Senior Strategist: Simon Butcher
Chief Creative Officer: Billy Faithfull
Creative Director: Chris Ringsell
Creative Team: Charlie Gee, Tian Murphy
Managing Director: Annie Gallimore
Business Lead: Louise Hayward
Senior Account Director: Alex Worthington
Integrated Project Director: Liz Boothby
Account Team: Brittaney Anderson, Clare Walker
Media Agency: Mediacom
Production Company: Blink Productions
Director: Nick Ball
Producer: Ewen Brown
Editor: Leo King @ Stitch
Sound Design: Ben Leeves @ Jungle Sound Studios
Post-Production: Untold Studios
VO: Matt Berry
MoneySuperMarket is the UK’s leading price comparison website. We provide proactive and personalised services to help people manage, save and grow their money, by enabling them to compare and switch on products across Insurance, Money and Home Services, as well as monitor their credit score and manage their bills.
MoneySuperMarket is part of the Moneysupermarket Group, an established member of the FTSE 250 index, with 13 million active users. In 2019, we helped millions of families save over £2bn on their household bills including insurance, energy, credit cards and loans, travel and TV and broadband.
Moneysupermarket.com Limited is an appointed representative of Moneysupermarket.com Financial Group Limited, which is authorised and regulated by the Financial Conduct Authority (FCA FRN 303190) for the insurance, mortgage and consumer credit products it offers. For energy products, MoneySuperMarket is accredited under the Ofgem Confidence Code.
ENGINE is the UK’s largest independent marketing, communications and consultancy company. A full stack consultancy, technology, insight, data, experience, public relations and advertising agency. We curate specialist teams around clients’ needs to transform businesses. As the pioneers of the integrated model we have been honing our craft over the last decade to deliver unrivalled integration at scale. Find out more at enginegroup.com @ENGINE_UK