Comedian Jenny Eclair is to present a brand-new Daytime format on Channel 4. In Drawers Off, amateur artists reveal their naked ambition as they compete to win a cash prize by creating life-portraits of each other.
Stripped Monday to Friday, this new series is produced by MultiStory Media North, part of ITV Studios, and Motion Content Group. It will feature five different artists each week who will all take turns to pose in the altogether.
As each competitor strikes a pose, their fellow artists must showcase a different technique for every masterpiece they create, from charcoal and oils to the avant-garde and mixed media collage - overseen by visual artist and curator Diana Ali.
A variety of props will be available to ensure the life-model’s modesty, and different poses will be chosen to reflect their personality.
At the end of each episode, that day’s artist-turned-model will score the works of art ‘blind’, not knowing who painted which likeness. It’s entirely up to them whether they judge the portraits on their artistic merits, or whether they are flattered or take offence at a fellow competitor’s impression of them in their birthday suit. Whoever tops the leader board on Friday takes home the cash prize.
Jo Street, Head of Channel 4 Daytime, said: “I love the bare-faced cheek of Drawers Off – it’s entertaining, has heart, an appreciation for art and the skill of life-drawing, plus it celebrates people in all their glory. I’ve always thought there should be more nudity in daytime and I’m sure Channel 4 viewers are going to love this series as much as we do.”
Ceri Aston, Creative Director of MultiStory North, said: “We’re inviting Britain's amateur artists to come to Manchester and show us everything they've got. We can’t wait to get cracking on this cheeky new format and further strengthen MultiStory North’s growing relationship with Channel 4.”
Martin Oxley, Executive Producer for Motion Content Group, said: “We’re thrilled to have Motion work with Channel 4 and Multistory on a show where great talent is on display for all to see, and can’t wait for the artists to unveil their true potential as the competition begins.”
Drawers Off is a 20 x 30’ series. It was commissioned for Channel 4 by Jo Street, Head of Daytime and Head of Hub, Glasgow. It will be produced by MultiStory Media North and Motion Content Group, and the executive producers are Will Yapp and Ceri Aston for MultiStory and Martin Oxley for Motion Content Group.
About Motion Content Group:
Motion Content Group invests in premium content to create value and opportunities for partners and advertisers combining entertainment, media and advertising. Motion uses its expertise, innovation and global infrastructure to fund, develop, produce & distribute both owned and third-party licensed content. Partnering with the world’s leading producers and distributors to deliver premium content to networks and platforms, supporting their editorial, creative and commercial requirements. Headquartered in London and Los Angeles, Motion currently operates in over 30 countries worldwide and has a broad range of award-winning programming distributed globally.
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