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How often do we do it? What do we do? And where do we do it?

Category: News Release

Anna Richardson hosts The Sex Education Show.

The results of Channel 4's Great British Sex Survey are in and there are some eye watering statistics including 45 to 54 year olds are most likely to use nipple clamps

All you ever wanted to know about who's getting up to what will be answered when The Sex Education Show returns (Tue 19 July, 8pm, C4) with the eye-popping results of the Great British sex survey.

Over 7,500 Brits took part in answering intimate and revealing questions about all aspects of their sex life - with at times surprising, shocking and funny results.

29% of us have dressed up to satisfy a sexual fantasy (or that of a partner), and the favourite sexual position of our nation is the Cowgirl (woman on top) and almost two thirds of those surveyed have had sex in a car. 

The results show that the average Brit has sexual intercourse just once a week (1.2 times), has had on average 5.4 one night stands and 32% of us have cheated on a partner at some point in out lives.  

Conducted by Ipsos MediaCT, the survey exposes the sexual landscape of Britain today. The results are divided up into regions, age group, sexual preferences - and even by newspaper and supermarket of choice!

These variables have revealed some surprising results:

  • 45 to 54 year olds are most likely to use nipple clamps.
  • The Welsh are more likely to cheat on their partners (40%) compared to any other region in the UK.
  • 24% of Iceland shoppers have had an STI which is significantly higher than any other supermarket.
  • M&S shoppers are more likely than any other shoppers to have an orgy.

 

A condensed version of the results can be viewed online at www.channel4.com/sexperience in a specially designed online application called ‘The Sexperience 1000'. Go online and check whether bitter drinkers are more likely to have a threesome or if Sainsbury's shoppers are more likely to cheat on their partners.

 

THE RESULTS

By alcoholic beverage of choice

  • Bitter drinkers are more likely than average to have indulged in partner swapping (8%), they have the highest number of one night stands (7.2) and are also most likely to have had a threesome (20%)
  • Teetotallers are less likely than average to use a sex toy (34%)

 

By Newspaper

  • i newspaper readers are most likely to have had sex in workplace/school/college (27%) and to have had a threesome (20%)
  • Daily Star readers are most likely to have lost their virginity before the age of 15, they are also most likely to use handcuffs (41%) and film themselves having sexual intercourse (20%)
  • Readers of The Sun, Daily Mirror and Daily Star are most likely to watch pornography
  • Daily Mail readers masturbate less frequently than the average Brit (1.3 times a week compared to 1.5 for the UK as a whole).
  • Independent readers most likely to have cheated on a partner (36%)

 

By favourite music

  • Those who listen to Jazz/Blues music are more likely to have had sex on a beach, a train or at their workplace, school or college and Jazz music fans have had the highest number of partners (16)
  • Country music fans have the fewest number of partners (8) but are most likely to have had crabs
  • Hip Hop music fans have more sex per week than average at 1.7 times compared to Classical and Country fans, who have sex less than once a week on average.

 

By supermarket

  • Asda shoppers prefer to have sex with the lights off (Co-op, Waitrose and M&S shoppers prefer the lights on).
  • Iceland shoppers are most likely to have had genital warts (10%) and to have cheated on a partner (36%), while Marks & Spencer shoppers are the least likely to cheat (21%).
  • Almost a quarter of Iceland shoppers have had a threesome, they are more likely to have dressed up to satisfy a sexual fantasy (36%) and are the most likely to be having sexual intercourse more than once a day
  • Marks & Spencer shoppers are more likely to have had an orgy (10%) plus they are most likely to have had sexual intercourse in their parents' bed (23%) and in a public toilet (17%) although they are less likely to have used handcuffs (12%, compared with at least 32% in all other supermarkets).
  • Marks & Spencer shoppers are less likely to cheat on a partner (21% compared to 32% of the UK as a whole) but are most likely to have had gonorrhoea (7%, compared with 3% of the UK as a whole)
  • Waitrose and Co-op shoppers are more likely to have had sexual intercourse on a beach (37% and 36% respectively) and Waitrose shoppers are more likely to have had sexual intercourse in a swimming pool (18%) and in workplace/school/college (27%)
  • Waitrose shoppers are also most likely to use nipple clamps (18%) while Iceland shoppers are most likely to use handcuffs (41%).

 

By region

  • Londoners favourite sexual position is doggy style (21%)
  • Londoners are the most likely to have had a threesome (19% compared to the average of 16%) and are also more likely to have had an orgy/group sex (8% compared to the average of 5%)
  • Londoners are more likely to have had sex on a train (13% compared to the average of 8%) and Londonders are the most likely to have had more than 100 sexual partners (4% compared to the average of 2%)
  • Adults living in the South of England are the most likely to have had sex in a swimming pool (16% compared to the average of 13%)
  • Adults in Wales are the most likely to have had anal sex (37% compared to the average of 31%) and a 69 (69% compared to the average of 62%)
  • Adults in Wales are the most likely to have had sex in a car (70% compared to the average of 59%) and the Welsh are the most likely to have cheated on a partner (40% compared to the average of 32%)
  • Adults living in East Anglia are the least likely to have cheated on a partner (29% compared to the average of 32%), however they are the most likely to have used nipple clamps (12% compared to the average of 8%)
  • The Northern Irish are the more likely to have dressed up to satisfy a sexual fantasy (35% compared to the average of 29%) and are the most likely to have sex on the beach (39% compared to the average of 31%)
  • The Northern Irish are the most likely to have had crabs (9% compared to the average of 5%)

 

Notes:

Carried out by Ipsos MediaCT, the survey used a nationally representative sample. Equal numbers of men and women took part evenly spread over different age groups. 7,500 people took part answering questions about their early sexual experiences, day to day sex lives, fears and confidence issues, STI's and infidelities. The full survey is available on request.

 

For further information, please contact:

Katie Greenaway, Head of Programme Publicity, Endemol UK - 0208 222 4994 / katie.greenaway@endemoluk.com

Rachel Hassall, Publicist, Endemol UK - 0208 222 4322 / rachel.hassall@endemoluk.com