E4 Brand extension sees 4Music become E4 ExtraCategory: News Release
New sibling channel to E4, E4 Extra will be the home of comedy and entertainment favourites
Channel 4 is launching a new youth-facing sibling channel to E4 called E4 Extra, which will occupy the EPG slot currently held by 4Music (Freeview 31, Virgin 337, Sky 139, Freesat 181 and YouView 31).
From 29th June, E4 Extra will focus on comedy and entertainment and be home to scripted and unscripted acquisitions like Batwoman, Ramsay’s Kitchen Nightmares, Ninja Warrior Japan and Undercover Boss USA, as well as audience favourites like Big Bang Theory, The Inbetweeners and Derry Girls.
The channel will also have the UK exclusive of the second series of reality vogueing competition, Legendary, exploring the world of ball culture with celebrity judges including Jameela Jamil and Megan Thee Stallion.
4Music will move to replace Box Hits on the EPG. (Virgin 336, Sky 354 and Freesat 501) The channel, which currently broadcasts a mixture of entertainment, acquisitions and music, will transition back to focus on music and the biggest stars of pop, as well as playing the latest chart hits.
Karl Warner, Head of Youth and Digital at Channel 4 said: “4Music started life as a music channel, but it has changed over time in line with audience demands offering a blend of E4 flavoured comedy and entertainment. So E4 Extra feels like a natural evolution, strengthening the E4 brand and optimising the content mix between the channels. Going forward, E4 will hero large-scale reality and popular factual, whilst seamlessly partnering with E4 Extra where viewers can find scripted US favourites, comedy and entertainment. With E4 branded shows already driving a significant proportion of viewers to All 4, streaming fans will now have an even broader offer from the E4 family.”
E4 Extra will launch on Wednesday 29th June from 7am and will be found at:
- Freeview 31
- Virgin 337
- Sky 139
- Freesat 181
- YouView 31
4Music will move to:
- Virgin 336
- Sky 354
- Freesat 501