Coca-Cola has partnered with Channel 4 to launch a new show, Women’s Football World, which will feature all the best of women’s football from top leagues around the world.
Hosted by BAFTA award-winning journalist and broadcaster Clare Balding, Women’s Football World is a world-first featuring a weekly roundup of the best of the action from women’s football leagues across the globe.
It will include highlights from England’s WSL as well as action from top flight women’s football in France, Germany, Italy, USA and the women’s UEFA Champions League.
Clare said: “I’m thrilled that Channel 4 is dedicating a football show solely to the women’s game. Having more women’s football on television can only help with awareness of the players, show the scope and quality of the game around the world, win over even more fans and inspire more young girls to become tomorrow’s superstars.”
Channel 4 Commissioning Editor for Sport, Joe Blake-Turner said: “We’re delighted to welcome women’s football back to Channel 4. Our coverage of the UEFA Women’s Euro 2017 was a huge success and there is clearly a real appetite out there for top quality women’s football.”
Each week Clare will be joined by a professional footballer who will provide expert analysis and opinion on the week’s key talking points and topical issues. Clare will also be gaining a deeper insight into the lives of her guests outside sport.
In partnership with Coca-Cola and produced by Nimble Productions for Channel 4, Women’s Football World will be shot on location at a different women’s football club, stadium or training ground each week.
Andrea Bombrini, Senior Brand Manager at Coca-Cola Great Britain, said: “It’s a really exciting time for women’s football and we’re pleased to partner with Channel 4 to launch Women’s Football World.
“Football has the unique ability to unite people all over the world and Coca-Cola has a long and rich history supporting football at all levels, from the grassroots to the world stage. We hope that the new show shines a light on some of the amazing talent in women’s football and brings fans even closer to the game.”
The show is set to air later this month and will keep viewers up to date with all the top stories, the best of the action and expert analysis on all the week’s action until the end of the season.
In addition to the weekly show, Channel 4 will be offering a range of other women’s football content on All4 and across social and digital platforms including short films led by freestyle footballer and influencer, Liv Cooke.
Channel 4 has a rich history in football having shown the last Women’s EURO competition
where its coverage of the 2017 semi-final between England and The Netherlands attracted Britain’s highest ever audience for women’s football, peaking at 4.2m in 2017. Previously, Channel 4 broadcast its much-acclaimed Football Italia series which first aired in 1992.
NOTES TO EDITORS
About Channel 4
Channel 4 is a publicly-owned yet commercially-funded public service broadcaster and has a remit to be innovative, experimental and distinctive. Its public ownership and not-for-profit status ensure all profit generated by its commercial activity is directly reinvested back into the delivery of its public service remit. As a publisher-broadcaster, Channel 4 is also required to commission UK content from the independent production sector and currently works with around 300 creative companies across the UK every year. In addition to the main Channel 4 service, its portfolio includes: E4, More4, Film4, 4Music, 4seven, Channel4.com and digital service All 4.
About Coca-Cola Great Britain
Coca-Cola Great Britain is responsible for marketing 20 brands and over 80 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, its company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, GLACÉAU smartwater, Schweppes, Lilt, and Powerade. The company is committed to a World Without Waste. All of its packaging is 100 per cent recyclable and it has a global goal to collect and recycle every one of its bottles or cans by 2030.
For more information, visit Coca-Cola GB Journey at https://www.cocacola.co.uk/coca-cola/coca-cola-zero-sugar/ or follow us on Twitter at twitter.com/Cocacola_GB
Cardiff-based Nimble Productions is a producer of high-end sport-culture content. The company is led by multi award -winning Creative Director Dylan Wyn Davies and Managing Director Gareth Rees with a 20-year track record. In its relatively new two-year history, the company has built a strong reputation in documentary, entertainment and digital and produces content for Channel 4, BBC, Red Bull Media House and BT Sport.