Channel 4.0 piloting strategy leads to new orders from After Party Studios

This summer saw a wave of fresh new content from Channel 4.0 as part of a piloting strategy driving channel evolution with new premium formats. Savage Sundays, the weekly innovation slot hosted on Channel 4.0 YouTube and social media platforms have been so popular, it has led to Channel 4 recommissioning 11 new episodes of three formats from After Party Studios and committing to the regular Sunday drop slot.  

The new strand expands on the previous 2024 Creator Clash slot, which established the strategy, cementing its familiarity of new concepts on a frequent basis with viewers. 

Quickly shooting to success, Find The Cheater starring Nella Rose and Ava Hirons, is the After Party Studios format that went viral. The full episode has racked up 3.4 million views on the PSB youth brand’s YouTube channel and cut downs that have generated over 34 million views on C4.0’s TikTok page in just over one month. 

Dropping episodes every Sunday, the first confirmed return will be five new episodes of Find The…, which will expand on the concept of the viral Find The Cheater. Featuring familiar Channel 4.0 faces Nella Rose, Harry Pinero, Chloe Burrows and Adeola Patronne attempting to decipher if contributors are who they say they are based on initial impressions. 

Also making a return are four episodes of Dilemmas and two of Cooked. The pilot of Dilemmas saw viewers beloved C4.0 Aunties solve civilians’ life questions. But with more anarchy to unfold, the new episodes will see savage kids up against the Aunties in a hilarious multigenerational battle to help celebrities solve their problems however small they might be. The likes of Konan, M Huncho and premiere league footballer Ola Aina will stop by to get some advice from their new agony aunts.  

Cooked sees the roundtable bluffing game make a comeback. Five creators play a game of friendly savage roasting, where two of them are secretly writing jokes about everyone. After they’ve all read out the roasts in an act of savage humiliation, they individually vote who they think wrote the jokes. With only three rounds of elimination, the innocent ones must expose the two jokesters by the end of the game or take the brutal loss on the chin.   

Kaio Grizzelle, Digital Commissioning Executive, Channel 4 says: “After a series of successful pilots from After Party Studios, we’re excited to launch 'Savage Sundays' as an official strand that we can build familiarity and a returning audience around. The brilliant formats have resonated with our viewers, proving our strategy to innovate with creative PSB-driven British IP that stands out on the busy platform. Audiences can look forward to new ideas too, as we continue to pilot in this space.” 

Sam Ewen, Head of Entertainment at After Party Studios added: “Since joining After Party Studios, I’ve been focused on building a new content slate with a premium white cove entertainment focus, creating compelling, shareable moments that resonate far beyond the hero episode. These formats are designed not just for long form YouTube viewing, but also built for scale across short form platforms, with tailored cutdowns made to drive conversation and reach. 

“To see that strategy already paying off with some huge numbers and further commissions for Channel 4.0 is incredibly rewarding.” 

The formats featured in Savage Sundays are commissioned by Kaio Grizzelle with Sacha Khari, Head of Digital Commissioning. The episodes are executive produced by Sam Ewen and Jamie MacDonald from After Party Studios. It is produced by Fatima Rahouma. The episodes will premiere weekly on Channel 4.0 from Sunday 12 October.