As it continues to achieve bigger than predicted viewing figures, Channel 4.0 has commissioned two exciting new series, which will be fronted by some of the channel’s most popular talent, Chloe Burrows, Harry Pinero and Yung Filly.
Bad Baby is a brand-new digital prank game fronted by Chloe Burrows, that will see her observe from the ‘control centre’ as unassuming young couples are thrown into the world of parenthood and required to perform a number of cringe-worthy tasks to soothe their foul-mouthed ‘bad baby’ in order to win a cash prize. Each episode Chloe is joined by a guest prankster who play the role of 'Bad 'Baby' dialling up the mischief and causing chaos for our unsuspecting couples.
Bad Baby is a six-part series produced by Tuesday’s Child and the Executive Producer is Steph Harris with Will Brown as Series Producer. It was commissioned by Digital Commissioning Editor, Comedy Charlie Hyland.
The Filly and Harry Show fronted by Yung Filly and Harry Pinero and produced by Wall of Productions, is an all-new series where the YouTube favourites get deep into discussing the hot topics of the day. But it doesn’t stop there, the notions thrown up from their conversations will serve as inspiration for an eclectic range of sketches, letting Harry and Filly into a different world and character each time.
The Filly and Harry Show is a six-part series produced by Wall of Productions and the Executive Producers are Joivan Wade, Percelle Ascott and Tafara Makopa. It was written and directed by Shakii Mongulu, Sam Ewen and Joivan Wade. The series was Commissioned by Channel 4 Digital Commissioner Charlie Hyland.
Sacha Khari, Head of Digital Commissioning at Channel 4 said: “With the positive response to our digital slate particularly amongst 13-24s, we are thrilled to be pushing more authentic and experimental content with some of the industry’s finest talent and creators. We hope that each new series will continue to captivate our young audience and remind viewers why Channel 4.0 is the ultimate destination for premium digital content.”
Steph Harris from Tuesday’s Child said: “Chloe is the perfect mistress of mischief to mess with our couples with the help of some of the best pranksters around - unleashing a far from innocent baby (and parents) on the unsuspecting public with hilarious and cringe results.”
Wall of Productions’ Joivan Wade said of The Filly and Harry Show: "This show is for anyone who loves this duo. Harry and Filly doing what they do best - bringing the laughs, plenty of improv and their infectious personalities. We had the best time making this for 4.0!"
Since launching in October 2022, Channel 4.0 has generated over 50M views and over 200K subscribers.
The channel has gained 156M minutes watched and since launch 71.4% of all views have come from 13-24 year olds.
The Channel 4.0 editorial leads are Head of Digital Commissioning, Sacha Khari, Digital Commissioning Editor, Evie Buckley and Digital Commissioning Executive, Kaio Grizzelle. Audience development, publishing and community engagement strategies are led by 4Studio, Channel 4’s social first content and distribution powerhouse, which produces and partners with creators from across the UK to entertain young people with relevant content on their favourite social platforms.