Channel 4 Sales has agreed a contract with BBC Worldwide to sell advertising in the UK around its on-demand content on Virgin Media's TV Choice VoD platform.
Errol Baran, Head of Online Sales, Channel 4 comments: "We're delighted to have been chosen by BBC Worldwide for this service. This is a prestigious account for Channel 4 Sales and the representation will further strengthen Channel 4's position as the UK's premier VoD sales house and the default home for ad sales around great British content"
The deal will start early December 2011.
BBC Worldwide content is available on other ad-funded digital platforms in the UK including MSN, Blinkbox and YouTube.
Notes to editors:
Taskmaster announces series 22 line-up
Channel 4 Sales secures Simba as inaugural sponsor of Weekends on Channel 4
Channel 4 Sales awards TV advertising airtime to five more sustainable businesses as it announces the winners of its B Corp competition
Channel 4 to scale new heights with urban free solo climbing doc