Channel 4 will today unveil an altered set of idents for its main channel that present the effects of anxiety, exhaustion, being withdrawn and overwhelmed in support of World Mental Health Day on Thursday 10 October.
Channel 4’s continuity announcers will reflect each mental health issue in their voiceovers of the films which feature Channel 4’s unmistakeable giant, made up of the broadcaster’s iconic blocks.
Viewers are encouraged to search online for Every Mind Matters, from Public Health England, if they need help or advice about mental health issues.
The idents will air in peak-time from Monday 7th October through to Thursday 10th October.
Channel 4’s award-winning in house creative agency 4Creative are responsible for the campaign
Here is one of the clips, on anxiety:
Campaign Title ‘Now you can see it
On-Air / Off-Air / Digital / Social On-Air
Acting Head of 4creative, Chris Wood
Creative Director, Dan Chase
Director, Richard Bramley
Creative Team, Bethany Wood, Shannon Cripps
Account Director, Sarah Davies
Head of Production, Clare Brown
Executive Producer, Lucy Bugiel
Producer, Charlie Bettice
Online, Lucky Cat Post
Audio, Lucky Cat Post
Head of Marketing, James Walker
Deputy Head of Marketing, Laura Ward-Smith
Marketing Manager, Lauren Holness