Channel 4 highlights everyday mental health issues to mark World Mental Health Day

Category: Video

Channel 4 will today unveil an altered set of idents for its main channel that present the effects of anxiety, exhaustion, being withdrawn and overwhelmed in support of World Mental Health Day on Thursday 10 October.

Channel 4’s continuity announcers will reflect each mental health issue in their voiceovers of the  films which feature Channel 4’s unmistakeable giant, made up of the broadcaster’s iconic blocks.

Viewers are encouraged to search online for Every Mind Matters, from Public Health England, if they need help or advice about mental health issues.

The idents will air in peak-time from Monday 7th October through to Thursday 10th October.

Channel 4’s award-winning in house creative agency 4Creative are responsible for the campaign

Here is one of the clips, on anxiety:



Campaign Title  ‘Now you can see it

On-Air / Off-Air / Digital / Social On-Air



Acting Head of 4creative, Chris Wood

Creative Director, Dan Chase

Director, Richard Bramley

Creative Team, Bethany Wood, Shannon Cripps



Account Director, Sarah Davies



Head of Production, Clare Brown

Executive Producer, Lucy Bugiel

Producer, Charlie Bettice

Online, Lucky Cat Post

VFX, Pete&Tom

Audio, Lucky Cat Post



Head of Marketing, James Walker

Deputy Head of Marketing, Laura Ward-Smith

Marketing Manager, Lauren Holness