Channel 4 today announced that Wade Jastremski will take up the newly created role of Senior Sales Strategy and Operations Lead, supporting the broadcaster’s sales team and their future-facing strategy to drive revenue growth.
Reporting into Jay Kassam, Head of Ad Sales Business Operations & Revenue Innovation, Jastremski will partner closely with sales leadership and cross-functional teams to drive greater commercial rigor, enhance operational performance, and unlock new growth opportunities across Channel 4’s advertising sales business.
In this newly established position, Jastremski will lead high-impact strategic initiatives spanning commercial planning, go-to-market strategy, performance analytics, and operational excellence.
His remit will include designing scalable sales processes, evolving forecasting and reporting frameworks, and delivering actionable insights to support decision-making at the most senior levels of the organisation.
Jastremski joins Channel 4 from Spotify, where he served as Senior Manager of Global Revenue Management & Forecasting, building and scaling revenue operations across global advertising markets as well as standardising the global sales planning cadence and revenue forecasting processes.
Jay Kassam, Head of Ad Sales Business Operations & Revenue Innovation said, “Wade’s deep expertise in sales strategy, operations, and revenue strategy makes him a fantastic addition to Channel 4. As we continue to evolve our commercial model and accelerate our growth ambitions, his expertise will be key to driving performance and delivering long-term value for our partners.”
Wade Jastremski said: “I’m excited to be joining Channel 4 to help the Sales team operate with the rigor and pace of a platform business, without losing what makes Channel 4 distinctive: premium audiences, brand-safe environments, and a public service mission that genuinely matters.”
This appointment reflects Channel 4’s ongoing investment in strengthening its commercial capabilities, with a focus on building a more agile, insight-driven, and scalable sales organisation to support future revenue growth.
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