Channel 4 today announced that it has appointed Miranda Higham as Director of Corporate Relations. In this newly created role, Miranda will be a member of the Executive Management Board and will report directly to Chief Executive Alex Mahon.
Miranda will promote and protect the Channel 4 brand and will have overall leadership of Corporate Relations for Channel 4. She will lead a strategic, aligned and proactive function bringing together Corporate Communications, Corporate Brand and Experience, Content Communications (Publicity), Internal Communications, and working alongside Policy & Public Affairs. Corporate Communications and Corporate Brand & Experience will report directly to Miranda. A dotted reporting line will be established from the Content Communications team. Internal Communications and Policy & Public Affairs will remain within the People and Strategy & Consumer Insight teams respectively.
Alex Mahon said: “I am delighted to welcome Miranda to Channel 4. She brings with her a wealth of experience and expertise, gained over nearly two decades working in senior leadership roles for some of the world’s most high profile consumer and media brands. I look forward to working with Miranda and have no doubt she will have a tremendous impact and will enjoy this new challenge in her very impressive career.”
Miranda Higham said: “I am enormously excited to join such a trusted, purposeful and pioneering brand as Channel 4. I have long admired its energy and commitment to pushing boundaries, its passion for nurturing new voices, and its ability to reach and inspire diverse audiences. I feel especially privileged to join Alex and the team, to work with Channel 4’s collaborators and partners, and to have the opportunity to contribute to Channel 4’s storied history.”
Miranda joins Channel 4 from WarnerMedia, where she sat on the International senior leadership team as Senior Vice President & Head of Communications, International, with responsibility for the external and internal communications strategy, reputation and profile management, and employee engagement. Prior to this, Miranda held senior leadership positions at 21st Century Fox and News Corporation. Miranda starts at Channel 4 on 3rd October 2022.
Channel 4’s outgoing Director of Communications, Sao Bui-Van, departs at the end of October.
Alex Mahon added: “On behalf of everyone at Channel 4, I would like to extend a deeply felt thank you to Sao for his leadership of the Communications team and his dedication to Channel 4 over the past 18 months. We are hugely grateful to him.”