Anita Rani to present The Answer Trap on Channel 4

Category: News Release

Channel 4 has commissioned The Answer Trap, a brand-new list-based quiz format for Daytime from Objective Media Group Entertainment, made out of Objective Media Group Scotland.

The 30x60 series is co-produced with Motion Content Group and sees two teams play against each other to secure as much prize money as they can.

Host Anita Rani will challenge the teams to place answers from a series of lists into their relevant categories. However not all the answers belong in the categories, some are devilish decoys - Answer Traps.

The Answer Traps have been set by iconic quizzers Bobby Seagull and Frank Paul, with the brainiacs competing to see who can catch the most players in their traps.

If the teams can assign the answers to the correct categories and avoid the traps, they get the opportunity to play for a £10,000 jackpot on the final question.

Anita said: “For as long as I can remember I have loved all the classic C4 daytime quizzes, I am actually quite obsessed with them! To be the host of their latest format is a dream come true and I cannot wait to welcome you all to The Answer Trap.”

Jo Street, Head of Channel 4 Daytime and Features, said: “I’m chuffed to bits that Channel 4 is announcing another smart woman at the helm of a brilliant quiz show. I hope Anita will have a lot of fun with Bobby and Frank and the audience will enjoy playing along and avoiding their pesky traps!”

Jayne Stanger, commissioning editor, Daytime and Features, for Channel 4, said: “Channel 4 has a great history of popular daytime quizzes that our viewers love to play along with. The Answer Trap is a fantastic new format and I’m thrilled the excellent Anita Rani is joining our line-up of strong and brilliant women on Channel 4.”

OMG Entertainment’s Ed de Burgh and Ben Shephard commented: “We’re so excited to have Anita presenting this brilliant new quiz. It promises to be a great mix of fun, general knowledge, luck and devious boffinry - even the most practiced quizzers will have difficulty not falling for The Answer Trap!”

Martin Oxley, Executive Producer for Motion Content Group commented: “Trapping and testing quiz contestants has never been so much fun as it is in The Answer Trap. We couldn’t be more excited to be working with Anita and the Channel 4 Daytime team and be in such illustrious quiz show company as the team at OMG Entertainment.”

The Answer Trap is a 30 x 60’ series produced by Objective Media Group Entertainment out of Objective Media Group Scotland’s Glasgow base. The Executive producers are Ed de Burgh and Ben Shephard for OMG Entertainment, Toby Stevens for OMG Scotland, and Martin Oxley for Motion Content Group, and the series producer is Julie Kelling. It was commissioned for Channel 4 by Jayne Stanger, commissioning editor, Daytime and Features. All3Media International is the global partner.

OMG Entertainment and OMG Scotland are part of Objective Media Group, an All3Media Company.

Casting for the series is now under way and producers are looking for competitive teams of two people from the same household to take part. To apply please go here.


Notes to editors:

About Objective Media Group Entertainment
Set up in 2019, Objective Media Group Entertainment is led by Ed de Burgh, Ben Shephard, and Becca Walker. It is a bespoke home for entertainment, quiz and game show ideas within Objective Media Group and draws upon Ed, Ben, and Becca’s 20 years' collective experience in the TV industry. Recent shows include hit series The Million Pound Cube for ITV, and ratings success Lingo for ITV, which has just been commissioned for an extended second run.

About Motion Content Group
Motion Content Group funds, develops, produces, and distributes both original and third-party premium content to create value and opportunities for its partners and advertisers.  Working with the world’s leading talent, producers and distributors Motion aims to support the editorial, creative, and commercial requirements of over 200 networks and platforms. Headquartered in London and Los Angeles, Motion currently operates in over 30 countries worldwide and has a broad range of award-winning programming distributed globally.  

Motion Content Group is part of GroupM, the world’s leading full-service media investment management operation, a WPP company.  

Follow Motion on Twitter: @motion_content, Instagram: @MotionContentGroup and LinkedIn.