Channel 4 today announced it has released an All 4 preview app on Android to its Core4 viewer panel to trial ahead of a wider release on the Play Store before the end of the year.
All 4 – the new home for all of Channel 4’s digital services – launched on PC and iOS at the end of March this year. As part of the phased roll-out plan, Channel 4 is now inviting its registered viewers on the Core4 panel to preview the new Android app before a public release. The preview release will be first to receive new features, culminating with the roll-out of the Watch Live feature in the coming months.
Channel 4 has developed the app in partnership with Novoda, an international development house specialising in mobile software craftsmanship.
Keith Underwood, Director of Strategy & Technology, said: “Since launch in March, All 4 has performed extremely well. As we prepare to roll-out on Android, we wanted to invite our community of registered users to get involved in shaping the application. This reflects a broader strategy of developing a strong and engaging two-way relationship with our registered users across the many facets of our business.”
Richard Davidson-Houston, Head of All 4 & Digital Content added: “Our All 4 journey continues with the complete overhaul of the Android app. We are bursting with creative ideas for content and product experiences that will delight our All 4 viewers – and, of course, involving them in the process is vitally important.”
Channel 4 and Novoda will continue to keep the Android preview community engaged after this initial release for further exciting product developments.
Notes to editors
Channel 4’s innovative viewer insight panel core4 is a growing collection of registered viewers which help both Channel 4 and its commercial partners to understand the different views and attitudes of its viewers via surveys, polls and testing https://core4.channel4.com/
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