To mark the last ever episode of the hit series ‘The Big Bang Theory’, Channel 4’s in house creative agency, 4Creative, have devised an interactive test that will give the most loyal fans the chance to receive a one-of-a-kind diploma based on the show.
Adverts running across E4 social media accounts and channel continuity announcements will point viewers to the E4 YouTube page where our very own science professor, Magnus Frode, will take them through five questions to test their knowledge on the much-loved US comedy about a group of socially clueless scientists.
If a question is answered correctly then the player is directed to another video with the next question. But if they get the question wrong a video will appear showing the professor’s disappointment before they can try again. Once the player has answered all five questions correctly they are taken to a dedicated microsite where they can enter their name and download a personalised certificate which they can (smugly) share on their own social media channels.
The Big Bang Theory is E4’s most popular show, with series 12 currently averaging a massive 1.9 million viewers and an impressive 18.9% share of 16-34-year olds – the digital channel’s key demographic.
To ensure the series goes out with a big bang, two special programmes will also air on E4 as well as the finale on Thursday 23rd May. Hosted by Johnny Galecki and Kaley Cuoco, ‘Unravelling the mystery: A Big Bang Farewell’ at 7.30pm will give fans access to backstage secrets, followed by the hour-long series 12 finale and last ever episode of the hit comedy at 8pm. Viewers will then be treated to a celebration of everything ‘Big Bang’ related in ‘The Big Bang Theory of Everything’ from 9pm with celebrity fans sharing the love.
Christos Savvides, Executive Producer, Digital at 4Creative said: “The Big Bang Theory has been a huge hit for E4 and there’s a lot of excitement around the final episode. Our concept combines the science and nerdy-ness of the show, whilst building anticipation for the finale by driving engagement and rewarding fans with a memento for social kudos. BAZINGA!”
This activity is part of a wider campaign for E4 commissioned by Channel 4’s marketing team, which also includes TV conceptual ads as well as ads on Facebook, Instagram, Twitter and Snapchat.
Website link: https://thebigbangtheory.channel4.com/
YouTube video link: https://www.youtube.com/watch?v=G2qGZ1eBN5U
4Creative is Channel 4’s multi-award winning creative agency. Headed up by Alice Tonge, 4Creative acts as both creative agency and production company across all advertising and branding output for Channel 4 and its family of brands. In 2017, they won their fifth D&AD black pencil for Channel 4’s Paralympics campaign ‘We’re The Superhumans’, which was ranked in the top 10 of 2017’s Gunn 100, the global index of creative excellence.
Channel 4 Marketing
Marketing Executive: Alan Moss
Executive Creative Director: Alice Tonge
Creative Director: Will Clark, Eoin McLaughlin
Director: John Pape
Creatives: Rasmus Smith Bech & Jonas Roth
Head of Production: Clare Brown
Executive Producer, Digital: Christos Savvides
Executive Producer, On-air: Jason Delahunty
Producer: Simon Glover
Business Director: Jane English
Design Director: Tim Fellowes
Designers: Bethan Jones, Robert David, Chris Rice
Post-Production: Lucky Cat Post
Website Production: Joi Polloi
YouTube Partner: LittleDot Studios