He’s the bad boy every kid wanted to be. Dennis the Menace has been making mischief in Britain’s best known comic the Beano for decades. But in a market where sales are declining, Dennis has been forced to have a digital makeover.
A new multi-million pound TV series has been developed and the company is paying children to tell it what to put on a new website. But will it work? Our Business Editor Siobhan Kennedy has been to the new Beano Studios to find out.