19 Sep 2018

Tesco unveils Jack’s to compete with Lidl and Aldi

Business Editor

Pile them high, sell them cheap: the founding principle of Tesco’s firstĀ proprietor, Jack Cohen almost a century ago. Now the supermarket giant has responded to competitors like Aldi and Lidl, who manage to sell things even cheaper, by launching its own discount stores under the brand name, Jack’s.

We have been at the unveiling of the first Jack’s near Cambridge.