Pictured: Ellie Simmonds, the poster girl of the London 2012 Paralympics on Channel 4 (Getty)
“The Paralympics went from zero recognition with the British public to this huge event,” says Jamie Aitchison, Channel 4 sports editor, who described Sunday’s win at the Television Bafta Awards as “just an amazing surprise in Olympic year”.
The Channel 4 team triumphed over the BBC’s coverage of both the Olympic opening ceremony and Super Saturday, when Team GB grabbed six gold medals.
“It was, of course, important the athletes were succcessful – and by the Paralympics we had a nation with an appetite for more success,” says Aitchison.
She said last summer’s sporting glories brought “incredible positive energy, a feeling we could do anything and we did”.
Pictured: Alex Brooker, Rachel Lathan, Deborah Poulton, Jamie Aitchison, Ade Adepitan, Gary Franses and Giles Long, winners of the Sport and Live Event award for The London 2012 Paralympic Games at the Bafta Television Awards 2013 (Getty)