Feminist, LGBT rights activist and model – Yrsa Daley Ward is fast becoming a star in the poetry world. Three years ago the Lancashire born writer self-published her first collection. When it failed to launch she shared the poems on Instagram, winning over 120 thousand fans. Now Daley Ward has become Penguin’s newest published poet with her collection Bone. She took us to London’s Ridley Road market to explain the power of social media.