If you think of pre-match boxing hype, you think of bragging and bad mouthing opponents.
And if you think of champs of old, they will have had mean-sounding nicknames – like Hit Man Hearns and Iron Mike Tyson.
But while Watford world champ Anthony Joshua might be built like them and punch like them he has become known for his thoughtful musings on his opponents.
He has also reflected on how his life could have taken a very different turn.
Our sports reporter Jordan Jarrett Bryan went to meet him.