2 Sep 2021

During the coronavirus pandemic there were nudges working that you didn’t even notice, says behavioural economist Richard Thaler

Europe Editor and Presenter

From Covid to climate change to running countries as democracies or autocracies, we all have to make choices for ourselves and for society.

Nobel-prize winning economist Richard Thaler, author of Nudge: The Final Edition, tells Matt Frei that nudge theory – those government interventions which encourage rather than compel people to behave in a certain way – is an “important tool in preserving freedom”.