19 Nov 2018

Brand Brexit Britain: How to sell the UK after the EU

Economics Correspondent

Forget the gloomy predictions, the talk of cliff edges and lonely isolation. If you wanted to sell a more positive image of post-Brexit Britain, you’d call in the experts. So we’ve been to talk to some of the top advertising gurus in the country to ask how they’d sell Britain to the world after the political crisis has finally passed. Is there a common vision of the UK that both sides can rally behind?