Represent unheard voices
Channel 4 has a strong commitment to representing the whole of the UK. It means using our strong brand and wide reach to elevate unheard voices – from diverse communities, emerging writers and producers, to those who have different points of view or experiences.
Challenge with purpose
We are here to challenge groupthink and hold power to account. We don’t challenge for the sake of it. We are here to test boundaries and challenge conventions, and inspire reflection and critical thought.
Channel 4 has a long-established role as an innovator in the creative industries across ‘entertainment’ in the broadest sense: we challenge ourselves to continuously refresh what we do creatively; to develop new and emerging talent; to find new ways of reaching audiences; and to find new ways of working with our partners.