4 Corporate

Public service broadcasting's challenger brand

We’re a challenger brand, encouraging high standards across the industry. And our investment in UK-originated content is rising, set against declining investments in public service broadcasting elsewhere.

Our existence is important in providing plurality in genres that deliver public good, where it is important that audiences have a choice of distinctive provision, such as News and Current Affairs.

We’re at the forefront of innovation and harnessing new technologies, and in the premier league of international creativity. Being ahead of the market again and again has not only kept viewing share stable but also keeps others on their toes.

"'The State' shows that Channel 4 is the essential broadcaster, which runs the dramas and documentaries that others run from."
Nick Cohen (Standpoint, September 2017)