Diamond provides detailed, consistent and comprehensive monitoring and reporting of diversity – both on and off screen. Simply put, if the television industry knows who it employs, both on-screen and off-screen, it can better reflect the diversity of modern Britain.
The system collects:
- Actual diversity data (from those making and appearing on TV, including freelancers) and perceived diversity data (how the viewer might perceive those they see on TV)
- Data across six protected characteristic groups: gender, gender identity, age, ethnicity, sexual orientation and disability
- Data from those making a significant contribution to a programme
- Data from original programmes, commissioned by the current five Diamond broadcasters
- Data from programmes across all genres (except news and sport, currently) broadcast on a total of 30 channels across the five Diamond broadcasters
No other broadcasting industry in the world has developed a cross-industry approach where competing broadcasters collect and publish diversity data together.
Find out about Project Diamond.
"Diamond represents a committed decision by leading UK broadcasters to deliver a change."