4 Corporate

Project Diamond

Diamond (Diversity Analysis Monitoring Data) is an industry-wide diversity monitoring system used by the BBC, Channel 4, Channel 5, ITV and Sky, and supported by Pact and Creative Skillset, through the Creative Diversity Network (CDN).

Diamond provides detailed, consistent and comprehensive monitoring and reporting of diversity – both on and off screen. Simply put, if the television industry knows who it employs, both on-screen and off-screen, it can better reflect the diversity of modern Britain.

The system collects:

  • Actual diversity data (from those making and appearing on TV, including freelancers) and perceived diversity data (how the viewer might perceive those they see on TV)
  • Data across six protected characteristic groups: gender, gender identity, age, ethnicity, sexual orientation and disability
  • Data from those making a significant contribution to a programme
  • Data from original programmes, commissioned by the current five Diamond broadcasters
  • Data from programmes across all genres (except news and sport, currently) broadcast on a total of 30 channels across the five Diamond broadcasters

No other broadcasting industry in the world has developed a cross-industry approach where competing broadcasters collect and publish diversity data together.

Find out about Project Diamond.

"Diamond represents a committed decision by leading UK broadcasters to deliver a change."
Deborah Williams, CEO, Creative Diversity Network