Mission statement

When we launched the 360° Diversity Charter, we committed to show leadership in diversity at every level on and off-screen, in our own backyard, with indies and working collaboratively with our partners in the industry and we remain committed to the 30 activities outlined in the original document.

We know that diversity is a big, complex area: there are many different aspects of diversity that shift over time but, for us, our vision of success will be more than purely achieving targets and reflecting the make-up of our society on and off-screen.

Our vision is to partner, encourage, enable and hold ourselves and others to account. We want an inclusive and diverse workplace and industry to become a reality: a place where we respect, embrace and harness the uniqueness of individuals and their talents.

We want indies to feel that:

Channel 4 enables them to produce challenging, creative, diverse content that tells the stories of an inclusive and diverse society, utilising the talent of all.

We want viewers to feel that:

Channel 4 shows Britain the way it is – full of difference and variety.

We want our staff to feel that:

They can be themselves, be different and be welcomed with open arms.