Creative Diversity

Channel 4 has a world class reputation for innovation and is ready to invest in the next generation of creative content. Our ambition is to be the most Creatively Diverse broadcaster in Europe

Find out more about our Diversity Charter.

The Creative Diversity team spearhead Channel 4’s Diversity Charter, which launched in January 2015, puts a commitment to diversity at the heart of everything that we do, both on and off screen. We work with diverse, new and emergent companies – focussing on creative diversity of supply, both regionally and culturally. The team is embedded within creative commissioning and works across all genres and platforms. We commission developments and pilots in partnership with genre commissioning editors to bring talent into the system and make their early work more likely to be taken forward into full production.

Channel 4 Black, Asian & minority ethnic-led Indie accelerator

16 July 2020

Ten Indies will be matched with Commissioning Heads of Department for unscripted genres to work together towards a commission

Channel 4’s BAME-led Indie Accelerator is an innovative new approach to working with more production companies where the main shareholders, the leading decision makers or the creative leaders comprise those from a Black, Asian and minority ethnic background.

In a two-year partnership with The TV Collective - an organisation founded by Simone Pennant MBE, which aims to connect BAME workers to paid opportunities in the media industry - Channel 4 will run this initiative twice over the next two years as part of a long-term strategic plan to support more BAME-led production companies.

In the first round, the initiative will identify ten BAME-led production companies, from a range of different backgrounds, to work closely with Channel 4 Commissioning Heads of Department for unscripted genres. By working with these shortlisted companies, the broadcaster’s aim is to progress them towards winning more commissions for the channel.

Channel 4 recently announced a new commitment to double the number of BAME-led independent producers that it commissions from by 2023.To achieve this, the broadcaster will continue to work with indies already in development but expand its supply chain to find additional indies to work with through its new partnership with The TV Collective.

Indies selected from the BAME-led Indie Accelerator will benefit from: 

·       Financial support: There will be development money put aside to help work on ideas plus additional funds from the channel’s Creative Diversity budget.

·       Idea development: Production companies will benefit from idea development consultancy, commercial strategies mentoring, and support of their slate provided by a Channel 4 Commissioning Head of Department - alongside a bespoke plan to accelerate ideas and convert them to commissions across the channel’s portfolio.

·       Access and support: Indies will gain an enhanced understanding of Channel 4 through unprecedented access and support from the channel’s senior leadership and key departments on how to develop ideas that have the greatest chance of success.

·       Expanded contacts: Lasting relationships will be formed as they are networked across the channel and armed with insights to support future growth and success.  This will include regular face to face meetings, financial support as required and tailored advice and mentoring.

·       Access to creative talent network: To assist with advice on recruitment and access to talent pools.

·       Involvement of Senior leadership: Ideas will be prioritised for review by Ian Katz, Director of Programmes and Kelly Webb-Lamb, Deputy  Director of Programmes  

Babita Bahal, Head of Creative Diversity at Channel 4 said: “This two-year partnership with The TV Collective is an important long-term commitment. This is not a one-off initiative, it is about establishing business relationships with new production partners.  We want to work with producers who bring bold ideas with mainstream appeal, and greater breadth of voices and stories to the channel.  We know that by supporting Black, Asian and minority ethnic producers we effectively support more underrepresented talent across the industry. And we want that support to be ongoing for more companies, over a sustained period to drive meaningful change.  We want to do more and move quickly to find producers that will really benefit from the bespoke access and development on offer.”

Simone Pennant, CEO and Founder of The TV Collective said: "This project shows Channel 4’s commitment to further diversifying its supply chain and the range of stories we see onscreen. I am very excited to partner with Channel 4 on this two-year project. It offers an important business opportunity for existing Black, Asian and Minority companies to better understand the DNA of Channel 4, win commissions and grow their businesses. It is also a breakthrough opportunity to introduce the channel to an array of exciting BAME companies who have not worked with C4 before.”

In 2019 the broadcaster commissioned eight BAME-led independent production companies, with a further 12 in paid development. Channel 4 aims to double the number of companies it commissions from by 2023.

Launch Briefings

The accelerator launched on 16th  July, introduced by Kelly Webb-Lamb, Deputy Director of Programmes and Head of Popular Factual at Channel 4.

Watch the briefings to hear directly from Kelly Webb-Lamb about our ambitions for the accelerator and from Heads of Departments for unscripted genres about what they are looking for.

Watch now at 

Read more about each genre here:



Specialist Factual []

Contact: Head of Factual, Danny Horan 

News & Current Affairs []

Contact: Head of News & Current Affairs, Louisa Compton 

Factual Entertainment []

Contact: Factual Entertainment, Alf Lawrie 

Entertainment []

Contact: Entertainment, Phil Harris 

Daytime []

Contact: Daytime, Jo Street 

Features and Formats []

Contact: Features & Formats, Sarah Lazenby 

Key dates and guidance:

  • Closing date for submissions: 6th August 2020
  • You can pitch to more than one genre
  • You can pitch more than one idea to a genre
  • Only pitch to genres where you are not already in paid development.
  • Submit ideas to and copy the relevant Head of Department
  • Ideas will be reviewed after 6th August 2020
  • Head of Department will meet with shortlisted companies and select 1-2 that they will work with on the accelerator.
  • We aim to kick-off in September 2020

Submission template:

As well as your ideas, we are interested in you as a company too so please include the following in your pitch too:


  • Genre:
  • Specific interest: types content or programmes you are making or what want to make
  • Top line idea:
  • Company ambitions:
  • Location of head office:
  • About you:

For queries please contact Babita Bahal at Channel 4 or Simone Pennant at The TV Collective 

About: The TV Collective (TVC)

Founded by Simone Pennant MBE, The TV Collective is an online resource dedicated to promoting the creative and commercial value diversity adds to the British TV and film industries. Its community consists of an eclectic mix of maverick media professionals whose creativity has been informed by the richness of diverse experiences and backgrounds. From new entrants to execs and managing directors all eager and committed to contributing to an industry that truly reflects 21st century Britain.

The organisation continues to spotlight and showcase talent and their work through featured interviews, success stories and industry news via its website and social platforms. In addition to keeping talent connected through online meet ups, and live streaming events.


Babita Bahal

Head of Creative Diversity



Head of Creative Diversity: Babita Bahal

based in London

ASSISTANT: Georgina Dodds

Creative Diversity and Disability Lead: Ally Castle

based in London

Creative Diversity Coordinator: Georgina Dodds

based in London

CONTACT: 020 7306 1018