Stand Up To Cancer - Request For Proposals

Channel 4 is immensely proud to be the home of Stand Up To Cancer. After the tremendous success of the first four campaigns, we are inviting pitches to produce the 2020 Live Event.



Stand Up To Cancer is a joint fundraising campaign from Cancer Research UK and Channel 4. Launched in the US in 2008 by the Entertainment Industry Foundation (EIF), the UK version began in 2012 and has seen four bi-annual campaigns so far, each one culminating in a spectacular live TV Event.   

Collectively SU2C has raised over £62 million and funded clinical trials and projects involving thousands of cancer patients across the country. SU2C 2018 was the most successful year yet, raising £24.6 million pounds.  As well as the live event, 2018 featured a channel-wide portfolio of programming including celebrity editions of The Great British Bake Off, Hunted, Gogglebox, and First Dates.

SU2C 2018: The Live Show

On Friday 26th October 2018 stars from entertainment, music and sport came together for an epic fundraising event.  Hosted by Adam Hills, Alan Carr and Maya Jama, the 5½ hour live show mixed entertainment, sketches, performances, science, and tear-jerking donation films to extraordinary effect.  Highlights of the night included:

  • Michael Bublé starring in a world exclusive edition of Carpool Karaoke.
  • Celebrity Gogglebox, featuring Danny & Dani Dyer, Louis Tomlinson & Liam Payne, Dele Ali & Eric Dier and Abbey Clancy & Peter Crouch.
  • A series of musical superstars including John Legend, Zara Larsson and Rick Astley singing the donation details to the tune of their biggest hits.
  • Chris O’Dowd and Katherine Ryan explaining the cutting-edge science funded by SU2C.
  • Bespoke comedy sketches including Stephen Merchant exploring where a £10 donation goes, Sharon Horgan and a host of female stars explaining the importance of checking your boobs, Kate Beckinsale smashing the taboo around smear tests, Jack Whitehall going head to head with Miss Piggy and brilliant alternative charity single ‘The Big C List’.
  • Stunning music performances from Tom Odell, Freya Ridings, Tom Walker and Emeli Sandé’s beautiful tribute to Aretha Franklin.
  • Liam Gallagher ranting about cancer live in studio.
  • Gary Lineker and Mark Gattis talking movingly about their experiences with cancer.
  • Contributions from a huge range of stars including Little Mix, Gareth Southgate, Davina McCall, Matthew McConaughey, David Mitchell, Shaggy, Sting, Jamie Oliver, Backstreet Boys, John Bishop, David Coulthard, Emma Willis, John Hamm, The Windsors, Olly Murs, Liam Neeson, Michell Dockery, Made in Chelsea, Poldark, Jodie Comer, Sandi Toksvig and many more.
  • A set of films telling the inspirational and heart-breaking stories of people battling cancer.

Stand Up To Cancer 2018 has been nominated for a BAFTA for Best Live Event, the second successive Bafta nomination.  SU2C 2016 also won the RTS Award for Best Live Event.

The Proposal

Over its four campaigns Stand Up To Cancer has grown to become a key part of the Channel Four portfolio. As well as hitting impressive creative heights, the 2018 show bucked the cross-channel trend of telethon drop-off, increasing its grand total by an extraordinary 56%.

It is crucial that the 2020 show maintains that creative and commercial trend; we want to hear how you would do it.  Here’s what we want:

2020 Press Release

We’d like you to write a post-show press release for the 2020 event, detailing the content highlights for the night.  Please think about:

  • The talent you’d use, as hosts and elsewhere.  We want you to be creative and ambitious, but we want you to be realistic too: Barack Obama is not going to host the night but he might appear in the right sketch. 
  • Imagine we don’t have Celebrity Gogglebox in 2020; what else might you build the night around? 
  • Music has always played an important part in SU2C, from Boy George’s epic 2016 version of Starman to Emeli Sandé’s Aretha Franklin tribute.  What would be your 2020 equivalents and why?
  • Comedy is crucial to the tone of the night and we always make sure that our sketches could only sit in Stand Up To Cancer, from David Mitchell’s Check Your Balls to Kate Beckinsale’s smear test. What sketches will we have seen in 2020?
  • In 2018 Stephen Merchant’s guide to where your £10 donations proved a huge success in driving donations.  What other alternative fundraising VTs could you think of?   
  • Perhaps most crucially, all telethons need a single piece of headline content to drive press and marketing; we had Michael Bublé’s extraordinary Carpool Karaoke; Comic Relief had its update of Four Weddings and a Funeral.   What will be our equivalent in 2020?

Your press release should be no more than 3 sides of A4.  As a style guide here is a link to the actual 2018 post-show press release:

 Additional Information Requested

  • Please include a paragraph with details of your credentials including live event production, entertainment experience, technical expertise and any relevant production personnel.
  • Please attach a guide staffing schedule.

Please ensure that your proposal contains a statement that you have read and agreed to the terms and conditions set out in this document.  We will be unable to review any proposals without this.  Please also note that your idea must be original, owned by you and free from third party interests. 


Please submit your documents by 18:00 on Friday 17th May via email to Maddie Ireland –

We will decide which submission(s) to move forward with by Friday 24th May and will notify all interested parties by writing.  If your submission is shortlisted you will be asked to make yourself available for a meeting and interview in the w/c 3rd June.

Any changes to any deadline dates will be posted on the Channel 4 website.




Editorial: Tom Beck: 020 7306 5143 /

Finance: Anne-Marie Horsley: 020 7306 8413 /

Legal and Business Affairs: Tiffany Turner: 020 7306 8232 /

Submission Enquires: Maddie Ireland: 020 7306 8282 /



  1. The contract for the production work will be with Channel 4 on a producer for hire all rights assignment basis subject always to any rights, terms and conditions of Channel 4’s agreement with the rights holder. Producer shall not in any event acquire any right, title or interest in or to the programmes or any event footage.

  2. Producers will be responsible for and bear all of their own costs, liabilities and expenses which may be incurred in the preparation of their proposal responses regardless of whether a producer is shortlisted and selected to proceed to interview and/or regardless of whether a contract is awarded.

  3. All information provided by Channel 4 and correspondence in relation to the process should be treated as “commercial in confidence” by producers. No announcement or disclosure in relation to this process or the contents of any proposal shall be made without the prior written consent of Channel 4.

  4. All intellectual property rights in this document and all materials provided by Channel 4, its business partners or its professional advisors in connection with project/process (the “Channel 4 Materials”) are and shall remain the property of Channel 4 and/or its business partners and/or professional advisors and the producer is only permitted to use the Channel 4 Material solely for the purpose of preparing a proposal and not further use or otherwise.
    Due to the nature of the work (namely a live entertainment event with a fundraising remit) you acknowledge that Channel 4 may receive proposals which resemble your proposal and that in some cases similar or identical ideas may be generated independently. Please note that Channel 4 reserves the right to use the information included in a producer’s proposal for any reasonable purpose connected with this process.

  5. Channel 4 reserves the right to:
    • a) Amend the process for submitting proposals at any time and Channel 4 may (at its discretion) extend the submission deadline;
    • b) Cancel this project at any time;
    • c) Accept or reject any producer proposal at any time prior to the notification of the award and completion of contracts, without incurring any liability to the affected producers
  6. Nothing contained in this document or any other communication made between the Producer and Channel 4 or its representatives (including submission of a proposal) shall constitute an agreement, contract or representation between Channel 4 and any other party (except for a formal award of contract made in writing by Channel 4). Receipt by Channel 4 of a proposal document does not imply the existence of a contract or commitment by or with Channel 4 for any purpose and producers should note that submitting a proposal may not result in the award of any business. Producer must not hold itself out as being associated with Cancer Research UK, Entertainment Industry Foundation (“EIF”) or SU2C in any manner.
  7. Producers must not use Channel 4’s, Cancer Research UK’s EIF’s or SU2C’s trade-marks or logos or otherwise make reference to Channel 4, Cancer Research  UK, EIF or SU2C or to any Channel 4 Materials without Channel 4’s prior written permission.
  8. Producers who have been found to be in breach of confidentiality or intellectual property rights with respect to this project or who directly or indirectly canvasses any employee of Channel 4 concerning the award of the contract will be disqualified and Channel 4 may pursue any remedy or take any other action for breach as it considers appropriate. Channel 4’s decision will be final and no correspondence will be entered into.
  9. These terms and conditions shall be governed by English law.