Daytime and Features

The Features department have recently been merged to form Daytime and Features, and a new brief will be issued soon. Please find the below Daytime brief.
Steph's Packed Lunch

A Message from Jo Street – Head of Daytime

Hello! Thanks for checking in with us.

We want to let you know that we’re changing the way the work slightly – in order to manage the huge number of ideas that we get pitched every week.

We’ll take fewer speculative / general / brainstorm meetings.

Instead we’re urging people to send ideas via email to a Comm Ed who will follow up with a meeting / call if your idea tickles us (and we have a slot & ££ for it!)

This will be disappointing news for some of you but we hope this document gives you a good insight into what the Daytime  team will be looking for in 2021.

Channel 4 Daytime is the home of ‘Afternoon Delights’ – warm, inclusive returnable shows that give the audience permission to sit back and relax & be entertained.

Steph’s Packed Lunch - with its infectious, inclusive positive-vibes has set the tone of our afternoon schedule – with topical chat, food, & useful consumer / life-hacks. 

We cover a lot of topics on SPL – so please don’t pitch ideas that we already feature on that show.

Here’s a link to some of the recent ‘best bits’ to give you a flavour.

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We are well covered for: Sunshine Property & Upcycling and we have some exciting new formats coming through with Drawers Off & Chef vs Corner Shop (& a couple of other Fact Ent ideas in funded development) so art & food aren’t immediate priorities.

New territories & clever ways of doing traditional subject areas will always appeal to us – as long as they’re really broad and feel inclusive / relatable.

We love finding innovative ways of getting around the UK and putting the audience on screen – that doesn’t mean we want travelogues – ideas need to be more than 1 thing…

How to Pitch to Us

Please do your homework first, study our schedule and have a good sense of how our current shows are doing.  The best pitches we get come from indies who really know our output and think long and hard about what Channel 4 daytime viewers really want to watch.

The bar is higher than ever right now, and we recommend that you only pitch us ideas that are genuinely bold and distinctive in their tone – shows that wouldn’t be commissioned by another daytime team.

We’d rather you pitched us one idea that has been perfectly honed, and that you are slightly obsessed with, than throw lots of ideas at us all at once.

Diversity and inclusivity must be at the heart of everything you pitch to us. We want ideas to be populated with real, relatable people that reflect our very broad audience and which have multi – generational appeal.

4pm - We want strong, simple formats in familiar & relatable daytime territories but with an unexpected / distinctive twist. 60’ dur

Or

5pm An irresistible noisy top-line that we just can’t ignore for the broader / younger audience. 30’ or 60’ dur (slight preference for affordable 30's)

We don’t want ideas focussed on Covid-19 itself, but we do want ideas that make our audience feel comforted, safe and inspired in an increasingly insecure world. 

Escapism is key; as is a sense of fun and joy.

Nostalgia – what does that look like for us?

It’s been a while since we did antiques – but as this is well-served on other broadcasters any ideas would need to feel hugely innovative to punch through & get us interested.

Multi-generational ideas – how do you effortlessly reflect the whole family in an idea?

We are not after: dating, health, paranormal, fashion or gritty access/flashing blue lights. 

TARIFF

Our tariffs are broadly about £35k per half hour / or £60k an hour BUT …. we will commit to runs of at least 20 eps, and we encourage suppliers to be creative and to leverage money from elsewhere when they can.

QUIZ – Global Format Fund opportunity

We have an opportunity for a new daytime quiz as part of the Global Format Fund (GFF).

We want ideas that feel bold and fresh with simple gameplay that’s distinctive and feels broad/ innovative or stand-out quirky enough to travel around the world.

Don’t be constrained by traditional gameplay mechanics  - we’re interested in finding new ways of driving the audience to quiz shows. The show has to work for the discerning UK audience but the idea itself shouldn’t  feel ‘quintessentially British’

We are open to ideas for single player /multiple contestants or teams – the key is relatability & universality and we don’t want single subject ideas (eg: food / music / news / history)

Ideas must have:

  • A clear  USP you can explain in one line – Ideally with a great title like Millionaire, Weakest Link, Deal or No Deal… a simple proposition so the audience knows what it’s getting.
  • High Stakes with Risk / Reward at the heart
  • Big Jeopardy moments with real impact
  • Play-along factor
  • Have clear moments for fun and humour but also moments of tension.
  • Sustain multiple episodes
  • Needs to be compliant - players need to demonstrate skill to win prize

 

Also:

  • The idea might have questions – it might not
  • A surprising / recognisable but unexpected host is always good – we are passionate about diversity & inclusivity on our shows.
  • Water-tight format that does all the heavy lifting and isn’t reliant on question calibration to mitigate winning / losing
  • Can be hybrid quiz/game
  • MUST BE ACHIEVABLE ON DAYTIME BUDGET (including any Prize Money) but also have the potential to scale up (in terms of production values / set etc) for the international market.
  • £70k per hour

 

Mend It For Money
Mend It For Money

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pitches from BAME indies and those from the Nations and Regions are currently being prioritised.

Head of Daytime: Jo Street

based at the Glasgow Hub

CONTACT: jstreet@channel4.co.uk

Commissioning Editor: Kate Thomas

co-located between Bristol and London

CONTACT: kthomas@channel4.co.uk

Commissioning Editor: Jayne Stanger

based at Leeds HQ

CONTACT: jstanger@channel4.co.uk

Programme Coordinator and Genre Assistant: Barry Agnew

based at the Glasgow Hub

CONTACT: 0141 483 4104

bagnew@channel4.co.uk