Transmission/Technical Information

Why do your announcers talk over the end of the programme?

It is an unfortunate reality that television audiences fall dramatically when credits start to roll and in the increasingly competitive multi-channel environment, all channels are under pressure to retain viewers. We have to use every opportunity at our disposal to let our viewers know what is on offer in subsequent schedules. An announcement over the end credits of a programme is an effective means of keeping our viewers informed and reduces the likelihood of their switching over. When we do schedule announcements during credits, we try to ensure that they are appropriate to the programme and remain sensitive to the context of the programme or film’s ending.

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