About All 4

Why do I have to provide personal info when I register?

We want to be transparent about why we ask for personal information when you register with All 4. We’ve outlined below each piece of information that we ask for, and why it helps us to create a better viewing experience for you.

Name: We use your name to personalise the All 4 experience, that includes making advertising more relevant to you.

Date of Birth: We ask for your date of birth to ensure that users are old enough to create an All 4 account. It’s also used to make our advertising more relevant to you.

Gender: We ask for your gender so that we can make your advertising experience more relevant to you.

Postcode: We use your location to personalise the service and make advertising more relevant to you.

You can find out more by visiting our Privacy Policy

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