Amid reports George Soros wants to turn Roma into a world-renowned marketing brand, the club issues another denial of negotiations.
The newspapers in Italy are confident American-based millionaire Soros will buy out the Giallorossi over the next few weeks.
While so far the talk has been about transfer policy, the Gazzetta dello Sport now suggests he plans to revamp their merchandising policy.
Italian clubs do not generally sell many products with their brand name aside from the basics such as football jerseys.
Soros, it is reported, would like to transform Roma into a Manchester United-style world-renowned brand in the European, U.S and South American markets.
It was also reported this morning in several newspapers that a crunch meeting with Soros will take place next week.
This is because on April 30 the deadline for the loan from bank Unicredit worth £258m is due and it is claimed the financial institution called in the Sensi family to understand their intentions.
However, in the afternoon Roma released another statement categorically denying there was a link between the debt with Unicredit and “any presumed necessity to sell our controlling share of A.S. Roma. There is no meeting due with Unicredit and anyone suggesting otherwise is attempting to adversely affect the price of the shares.”
