Sky News Radio
Sky News Radio will be the only 24-hour rolling national and international news channel on UK radio. Drawing on the unique resources and experience of Sky News – Royal Television Society (RTS) News Channel of the Year – Sky News Radio will provide comprehensive, up-to-the-minute news and analysis on events in the UK and the wider world.
Sky News Radio will be informative, innovative, compelling and unpredictable. It will bring to commercial radio the highest quality reporting and commentary on the world’s events – be they in politics, business, sport or entertainment.
The programming will be based around a ‘spine’ of news, sports, weather and travel headlines every half-hour. Always accurate and relevant, Sky News Radio’s reporting will be incisive, accessible, and provocative. Presentation will be upbeat, energetic and authoritative.
Sky News Radio will be the essential radio news source for coverage of breaking news and major news events. It will make full use of modern communications technology to engage directly with its audience, encouraging debate and participation, and looking to its audience to help drive the agenda and give their views on the stories of the day.